Where Apple is going as a company

Author: Ruban
Sector: Computer Hardware
Industry: Technology

Apple Inc designs, manufactures and markets mobile communication and media devices and personal computers, and sells a variety of related software, services, accessories, networking solutions and third-party digital content and applications.

Apple brought in total revenue of 265.6 Billion dollars for the year ending 2018 compared to 222.9 Billion dollars for the previous year. Apple earns net income of 1 dollar for every 4.22 dollars in total revenue, which is quite good in comparison to companies in the same sector. A most significant contributor to their revenue in 2018 is the iPhone sales which accounted for 62.8% of the total revenue followed by App store and other services, Mac sales, iPad sales and Apple watch and TV accessories, each contributing 14%, 9.6%, 7.08% and 6.58% respectively.

With a slew of service-related products from Apple in the past week, it is pretty evident that Apple is intensely focused on growing its service revenue.

Considering intense competition from Huawei and Samsung Apple should keep innovating their iPhones to maintain its revenue growth, henceforth they could leverage its service sector growth through iPhone sales.

Apple's Q2 2019 earnings expected in late April, or early May and investors should look out for their iPhone sales, which is very important and then on their "App store and service" user base and revenue growth which is their second most significant contributor for its total revenue. Also, keep an eye out on the macroeconomic conditions, like trade war with China, which will affect Apple's iPhone sales.


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