What are Assets ?

Author: Ruban
Sector: Education
Industry: Investment

Current Assets:

  • Cash and cash equivalents: It is the most liquid assets and can include Treasury bills and short-term certificates of deposit, as well as hard currency.
  • Marketable securities: It is equity and debt securities for which there is a liquid market.
  • Accounts receivable: It is the money that customers owe the company, perhaps including an allowance for doubtful accounts since a certain proportion of customers can be expected not to pay.
  • Inventory: It is the total amount of goods available for sale, valued at the lower of the cost or market price.
  • Prepaid expenses: It represents the value that has already been paid for, such as insurance, advertising contracts or rent.
  • Long-term Assets:

  • Long-term investments: It is securities that will not or cannot be liquidated in the next year.
  • Fixed assets: It includes land, machinery, equipment, buildings and other durable, generally capital-intensive assets.
  • Intangible assets: It includes non-physical (but still valuable) assets such as intellectual property and goodwill. In general, intangible assets are only listed on the balance sheet if they are acquired, rather than developed in-house. Their value may thus be wildly understated – by not including a globally recognized logo, for example – or just as wildly overstated.

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